During my time with Keds, I've developed a strong understanding of the lifestyle footwear market and trends thanks to the mentors I found in the Product Development, Product Management, and Design teams.
Responsible for projects end to end; competitive research; CADs; material and color research/development
Footwear Design Intern - 06/2022 > 12/2022
Associate Footwear Designer - 06/2023 > 02/2024
Sketches
Collaborated closely with the Keds design team to create innovative design concepts with brand guidelines, target audience, and project goals in mind.
Technical Work
Responsible for creating fashion forward footwear concepts, in-line/SMU/collab footwear techpacks, creating color CAD designs, material and accessory spec packages, and pattern redline corrections.
Rachel Chang 2024